ROLE DETAILS
Marketing Manager
ROLE SUMMARY
The Marketing Manager develops the necessary strategies and programs required to attract and engage consumers, reach/exceed financial goals, and build the brands by driving traffic, and revenue and maximizing efficiencies within the retail marketing group. They will plan, execute and evaluate the effectiveness of marketing programs to deliver revenue growth and exceptional consumer experience. This role is highly matrixed and requires the ability to work effectively across the marketing, creative, merchandising, and retail operations departments. The successful individual will possess the following characteristics: clear and concise communication skills, strong attention-to-detail and ability to manage the department from inception to completion, and the ability to inspire and motivate others. Requires a high degree of cross-functional and global coordination across the business.
RESPONSIBILITIES
KEY COMPETENCIES
MEASURES OF SUCCESS
My Expertise
I have 5 years of progressive in fashion retail marketing experience, a Bachelor’s Degree in Marketing, a clearly defined retail marketing background and working knowledge of the marketing creative process, Comfort level with working independently and cooperatively leading a diverse group with a bias toward action, and Experience delivering effective and innovative retail marketing strategies across various media, Ability to manage multiple direct reports, budget development and management experience, incredibly detail-oriented, Experience in managing multiple partners, service providers and agencies, Excellent verbal and written communication skills, Strong and effective creative project management and ability to lead and direct outside resources
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