Oxfam’s MENA Regional Platform is planning to produce an engaging online newsletter that uses different types of content including videos, photo story, articles, and different presentation styles such as motion and zoom on texts or images. This newsletter is an integral product of the Masarouna project communications strategy. The engaging online newsletter is envisioned as a public-facing information and knowledge sharing tool in both Arabic and English which will be hosted later by Masarouna website: https://www.masarouna.org/
Masarouna wishes to produce 4 newsletters per year (quarterly) according to a well-defined schedule and proposed themes. Here are some examples of inspiration for the Masarouna newsletter can look like.
Ex 1 : https://i.micr.io/hcsJc/en/oxfam-e-motive
Ex 2 : https://i.micr.io/lJvGN/ (showcase)
Ex 2: http://www.iambinadam.org/en/
Oxfam in MENA has started its work on SRHR in the region through Masarouna Project.
Masarouna is funded by the Netherlands Ministry of Foreign Affairs, under Sexual and Reproductive Health and Rights (SRHR) Partnership Fund. It seeks to mobilize the power of young people (YP) for collective action across the MENA region to support their fight for greater freedom of choice and respect for their SRHR through new and innovative pathways for change. The Masarouna consortium – comprising of RNW Media, Oxfam Novib and Oxfam country offices and partners – is implementing Masarouna to advance the fulfilment of SRHR for the chosen target group of YP aged 18-35 in 6 MENA countries.
Within Masarouna project, Oxfam aims to help communicate the themes, issues, and needs around SRHR through commissioning a communication/media agency to provide web design service, editing, proofreading and copywrite to consolidate content provided from consortium partners and the Communications Working Group that raise awareness and tell stories of YP’s needs, priorities, challenges, gaps and/or solutions experienced by young people living in the MENA region.
Objective 1 (primary): Increase the capacities and knowledge of different stakeholders around SRHR issues in the region.
The newsletter will do this by increasing the available knowledge of SRHR in Arabic (mainly) and in English to contribute mainly to the lack of available evidence-based knowledge of SRHR in Arabic, which was highlighted in the program proposal as a challenge for young people to enjoy their SRHR.
Objective 2 (secondary): Act as a credible source of information on the issues on which Masarouna works and provide updates on the activities of the program
This objective contributes to the broader Masarouna communications strategy to communicate issues around SRHR that the project addresses, increase visibility of the program and our partners work, while also provide a platform to the influencing agenda.
The purpose of this terms of reference (ToR) is to select a qualified consultant or company to implement the following tasks:
All Oxfam brand guidelines and ethical content gathering expectations and Masarouna risk guidelines should be followed.
Expected results
Application process and selection criteria
Interested service provider applicants are expected to have the following skills and competencies:
How to apply
Interested consultants should submit a brief about the agency and creative staff, portfolio of similar work and examples of edited materials, and a detailed financial offer indicating daily rate, and daily expenses required to create the entire product. The amount includes any taxes, which may apply.
Selection Criteria:
The most favorable proposal shall be selected based on the best total value for Oxfam both in terms of merit and technical score and price.
Technical experience | Financial Proposal |
[70] points | [30] points |
Submission Process:
Please submit the technical and financial offer with all requested documents by 24 November 2022 to the email address: [email protected]
Period of Validity: the technical and financial offers shall be valid for a period of maximum 60 days, starting from the submission date.
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