New Marina Development Looking for Director of Marketing – New Destination Branding (Marina Focus) at Saudi Arabia Full Time

*Responsibilities:*

1. *Strategic Brand Development:* Lead the development and execution of comprehensive marketing strategies for new Marina destinations, aligning with residential and hospitality developments.

2. *Destination Positioning:* Craft a compelling brand identity for each Marina destination, emphasizing unique features, lifestyle offerings, and ensuring alignment with the target market.

3. *Market Research:* Conduct thorough market research to identify target demographics, competitive landscape, and emerging trends in the real estate and hospitality sectors.

4. *Collaboration with Stakeholders:* Work closely with internal teams, external agencies, and stakeholders to ensure consistent and impactful brand messaging across all marketing channels.

5. *Digital Marketing:* Develop and oversee digital marketing campaigns, including social media, SEO, email marketing, and online advertising, to enhance brand visibility and engagement.

6. *Content Strategy:* Create and manage content strategies that showcase the lifestyle, amenities, and unique aspects of each Marina destination, targeting potential residents and visitors.

7. *Public Relations:* Implement effective public relations strategies to secure positive media coverage, partnerships, and collaborations that enhance the destination’s image.

8. *Events and Activations:* Plan and execute events, activations, and experiential marketing initiatives to promote the Marina destinations and attract prospective residents and visitors.

9. *Collateral Development:* Oversee the creation of marketing collateral, brochures, websites, and other materials that effectively communicate the value proposition of the Marina destinations.

10. *Performance Analytics:* Utilize analytics tools to measure the effectiveness of marketing campaigns, providing insights for continuous improvement and ROI optimization.

11. *Budget Management:* Develop and manage marketing budgets, ensuring efficient allocation of resources to achieve marketing objectives.

12. *Team Leadership:* Lead, mentor, and inspire a high-performing marketing team, fostering a collaborative and innovative work environment.

*Requirements:*

1. Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.

2. Proven experience in marketing leadership roles, with a focus on new destination branding, preferably in the real estate and hospitality sectors.

3. Demonstrated success in developing and executing comprehensive marketing strategies for Marina destinations with residential and hospitality components.

4. Strong understanding of digital marketing trends, social media platforms, and online branding strategies.

5. Excellent communication skills with the ability to articulate and promote the unique selling points of Marina destinations.

6. Experience in collaborating with cross-functional teams, agencies, and stakeholders.

7. Analytical mindset with the ability to use data-driven insights for strategic decision-making.

8. Creativity and innovation in developing marketing campaigns that differentiate the Marina destinations in the market.

9. Proven budget management skills and ability to optimize resources for maximum impact.

10. Leadership qualities with a track record of building and leading successful marketing teams.

11. Flexibility to travel as needed to the new Marina destinations for on-site coordination and understanding of local nuances.