Description:
The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.
Key Accountabilities
· Sustainably grow digital audience sizes and increase engagement volume.
· Create content-driven partnerships with third parties.
· Manage and produce content for all of Maarefah’s social channels including Facebook, Twitter, Instagram, YouTube and LinkedIn accounts.
· Track and report on social media performance across all channels.
· Track and report on critical issues and conversations around Maarefah and its partners on social media.
· Organize influencer and community events around the fair.
· Determine, manage and evaluate a digital marketing and advertising budget for all social media platforms.
· Consult on the adoption of new digital marketing and media buying strategies, as well as analytics and listening tools.
Key Requirements
· Keen interest and knowledge of the social and digital media landscape.
· Knowledge of the Healthcare social media would be an asset, but is not compulsory.
· Ability and interest to keep learning and growing into the role.
· Strong written and verbal presentation skills.
· Good relationship building skills with colleagues and external partners.
· Experience (ideally no less than 3 years) managing social media channels and strategy.
· Arabic would be an asset.
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