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Job Description
The Brand Marketing Director will be responsible for Yas Island?s B2C & B2B brand and communications strategy across all touchpoints. He/she will plan and lead an annual campaigns calendar, manage marketing budgets, ensure integration with stakeholders and guide the day-to-day activities of the wider brand marketing team as well as our creative agency to help promote Yas Island as a global leisure destination in both domestic and international source markets. Your responsibilities will also include:
- Closely work with the Director of Marketing to outline and develop the overall brand strategy, annual marketing plans and budget splits.
- Continue to develop our brand positioning in alignment with stakeholder objectives and key market insights.
- Shape and communicate our vision and mission, as well as translate plans into plans and go-to-market strategies.
- Develop and manage advertising campaigns that meet our brand awareness and consideration objectives.
- Manage and refine the brand?s social media presence.
- Supervise a brand marketing team, including hiring, training, workloads, schedules and deadlines.
- Manage creative & social media agency providers, consultants and other suppliers, including contracting and management.
- Work closely with the PR, E-Commerce and Performance Directors to elevate our digital/media presence and performance
- Work closely with the EH Sales team; enabling them to meet commercial objectives by providing appropriate insights, tools, materials to support B2B and B2B2C marketing plans.
- Work with the Business Planning team to align on commercial objectives & revenue targets.
- Identify & facilitate collaborative marketing initiatives in support of the key priorities & goals of Yas Island stakeholders.
- Manage the procurement process and on-going management of internal services.
- Support Miral events and other events that take place on Yas Island through advertising, public relations and social media.
To be considered for this role, you will need to have:
- Bachelor?s degree from a recognized university in Marketing or related stream; Master?s in Business Administration is preferable
- 10 years of experience in Communications and Marketing.
- Demonstrate strong sense of local market knowledge
- Excellent Communication Skills with ability to influence at all levels of the organization
- Ability to be curious and innovative
- English Speaking required
Desirable
- Experience in a similar field (theme parks, entertainment, hospitality, entertainment)
- Business Intelligence Software
Keyskills :
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