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LEVEL OF EFFORT: Up to 30 days.
BACKGROUND
JORDAN EXPORTS (JE) is a not-for-profit public-private organization owned 49% by the government and 51% by private stakeholders in Jordan, namely various Chambers of Industry and Commerce. It was established in 2019, serving as the national umbrella to foster Jordanian exports´ increase through export promotion, development, and supporting services.
Economic Reform Activity Task Order 1 (ERA TO1), aiming to support the Government of Jordan (GOJ) to prioritize and implement economic reforms. Through coordination with the GOJ, the Jordanian and international private sector, other donors, and Jordanian civil society, ERA TO 1 will (1) advance economic reforms, (2) strengthen the business enabling environment, (3) increase exports and local, regional, and international investments, and (4) respond to emerging priorities.
Jordan ERA TO1 provides support to JE to build its services and capacity to become the go-to-institution for export promotion of goods and services. JE requested support from ERA on the design of a local campaign to promote JE inside Jordan through press releases, news, and media distributions.
DETAILED RESPONSIBILITIES
The selected consultant will design a National public relation campaign to promote JE in Jordan, which could include activities such as content creation, media relations, thought leadership, social media engagement, publicity events, local campaigns, case studies and success stories, and exporter engagement including: Adhering to the requirements under the JE grant, this will include, but not limited to, preparing a media framework covering JE’s activities and services, as well as the respective up to 12 news/information items (all publishing drafts will be bilingual, in English and Arabic).
The table below illustrates the detailed of expected activities under this assignment:
|
Tasks |
Level of Effort (LOE) |
|
Task 1: Identify the main target audience for the campaign and the suitable PR tools to reach the audience for the campaign and accordingly draft a campaign framework including media distribution plan in order that the JE activities reach the respective adequate media through clear and targeted messages in close coordination with JE and USAID ERA. |
Up to 5 days |
|
Task 2: Implement the PR campaign plan and framework, by content creation, media relations, thought leadership, social media engagement, publicity events, local campaigns, case studies and success stories, and exporter engagement and other activities depends on the submitted plan on task number 1 that also includes 12 news/information items and disseminate them according to the plan. |
Up to 14 days |
|
Task 3:
|
Up to 7 days |
|
Task 4: Provide JE and USAID ERA with a final summary and assessment of the campaigns, including future PR strategies based on campaign analysis, action plan and standard activity steps to be used by JE that includes future recommendations. |
Up to 4 days |
5. DELIVERABLES
The consultant assures an even distribution of tasks over the 16 months, whilst considering possible peak times due to activities of specific importance or such implying the necessity of accumulation. The deliverables for this assignment shall consist of the main deliverables and as detailed below:
|
Deliverables |
Timeline |
|
First week |
|
Split throughout the 16 months |
|
After each activity |
|
Monthly basis |
|
Quarterly basis and by the end of the assignment |
KEY PERFORMANCE INDICATORS
This activity will contribute to the following ERA indicator:
Indicator number 2 – G.2: Percent of USG-assisted organizations with improved performance.
REPORTING
During this assignment and activity, the consultant will directly report to the export promotion component (C 3.1).
WORKING LOCATION
This assignment is to be conducted in Amman.
Interested and qualified candidates should submit their applications no later than Sunday, September 17, 2023
