The Head Of Content oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive awareness, adoption, sales, engagement, retention, leads and positive user and customer behavior. You are an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. The position collaborates with the departments of Product Management, Marketing, Sales, Customer Success, Engineering and human resources to help define both the brand story and the story as interpreted by users and customers across a wide spectrum of technologies. About Canonical
Our mission is to bring the benefits of open source to the widest commercial and community audience, across the widest range of form factors and computing categories. We aspire to the the primary platform for compute in the 21st century as open source becomes the default approach to shared software development and operations. Our customers are the worlds largest companies in every sector, yet we also aim to inspire individual technologists, entrepreneurs and innovators to embrace open source the Canonical way as their platform of choice. The successful candidate will require the skill and insights needed to speak to that wide range of audiences in a compelling fashion. Responsibilities
The successful candidate will act as a chief-of-staff for content in our team of product managers, helping each product manager to plan and execute their content strategy. This requires leadership, mentoring and the ability to assess and exercise judgement over the quality and productivity of product managers from a content perspective. This person will represent product management to the marketing team, acting as primary sponsor of all product-related media, messaging and communications. This includes:
Success Criteria
The Head of Content is measured on the continual improvement of awareness, customer nurturing, and retention through storytelling, as well as the increase in new prospects into the enterprise through the consistent development and deployment of content to each persona group.
Success criteria include:
Experience and Education Required
Skills Required
The Head of Content requires a combination marketing and publishing mindset, with the most important aspect being to think customer first. In essence, the Head of Content is the corporate storyteller that must be empathetic toward the pain points of the customer.
Specific skills required include:
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