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Description:
As a Digital Marketing Executive, you will support the Director of Sales & Marketing with the planning and execution of an effective digital marketing strategy that builds and maintains a powerful online presence for the hotel as well as increases revenue, grows market share and creates a consistent multi-channel experience for our users and guests.
Responsibilities
Passionate about the digital world with a deep understanding of the ever-evolving digital and social media environments
Able to lead integrated digital marketing campaigns from concept to execution
Exceptional organizational skills and attention to detail
Data-driven thinking and strong quantitative, analytical, and problem-solving skills, including the ability to turn data and insights into online marketing initiatives
Solid knowledge of website analytics and CRM/marketing automation tools
Experience in optimizing landing pages and user funnels
Out-of-the-box thinker and innovator
Up-to-date with the latest trends and best practices in online marketing and measurement Key Responsibilities
To develop, implement, track and optimize the hotel’s digital marketing campaigns across all paid, owned and earned channels
To regularly track, analyses and report, weekly, monthly and quarterly, on campaigns and channels’ performances vs. agreed KPIs and budget
To design, build and maintain social media presence and campaigns
To collaborate and manage relationships with agencies and third parties
To manage various e-tools e.g. CRM, CMS, ORM, Social Media Management Platforms etc.To build, maintain and update customer databases
To set up, distribute, monitor and analyses direct communications and email marketing campaigns via CRM
To ensure the database is segmented effectively for targeted marketing activities
To contribute to the planning of integrated marketing campaigns
To manage the distribution of content across all channels and to ensure it is constantly up to date and in line with the brand guidelines
To manage and monitor the hotel’s online reputation across different reviews sites and social media platforms
To identify trends, insights and opportunities to optimize performance
To monitor and report on competitors’ online activities Requirements
Requirements
Bachelor or Master degree from an accredited university in Digital Marketing, Information Technology or Computer Science
Advanced computer skills: Microsoft Suite, Word, Excel and PowerPoint; Adobe Photoshop; social media listening/ tracking and analytic tools
At least 3 years of digital marketing experience, leading and managing digital marketing campaigns
Internet marketing experience in hospitality/travel industry
Strong understanding of traditional and online marketing tactics and strategy
Familiarity with design software preferred
Content management and web analytics experience
Knowledge of website production with a firm grasp of website fundamentals
Ability to independently manage multiple tasks and projects
Demonstrates self-confidence, energy, and enthusiasm
Initiative and Commitment to Achieve
Effective Communication
Attention to detail
Problem solving and decision making
Leadership skills
Customer focused
Team work
Interpersonal skills
Strategic Thinking
