Description:
Responsibilities
Will pitch and sell-in new wine/spirits brands, line extensions to existing brands, and programs with key account buyers. Effectively works side-by-side with sales to develop brand plans and programs that meet/exceed profit and volume goals. Manages brand strategies with retailer’s objectives using an understanding of retail and on-premises customers.
Will work with cross-functionals (sales, operations, finance, etc.) to assess industry opportunities and develop creative concepts and solutions to fit these opportunities. Has experience with product development and retailer program execution.
Represent the brand in a positive and professional manner at various events and promotional activities.
Engage with target audience to create brand awareness and drive customer engagement.
Demonstrate in-depth knowledge of the brands products/services and communicate their value effectively to the potential customers.
Establish & maintain relationships with key influencers, potential partners, and customers to enhance brands visibility.
Collaborate with the marketing team to develop and execute promotional strategies that align with brands objectives.
Gather & report consumer feedback and insight to improve marketing strategies and product offerings.
Act as a brand advocate on social media platforms, sharing brand content and engaging with followers.
Meet and exceed individual performance goals, contributing to the overall success of marketing campaigns.
Conduct on-going analyses of competition, including pricing actions, sales volume, consumer promotion, and tasting.
Qualification:
Minimum five years brand management experience in spirits
Experience launching new brands and/or line extensions.
Ability to collaborate with sales teams and provide information, materials and programs as needed.
Experience working on spirits brands required.
Food/beverage experience preferred.
Wine or spirits category experience a big positive
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