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Job Description
Our Brand and Marketing teams are on a mission. Their goal is to win over the hearts and minds of our customers. They do this by getting customers to fall in love with our brand and what we stand for.The Social Stragety & Communications Manager will be responsible to implement content marketing strategy to support immediate and long-term strategic objectives and build awareness & consideration of our brand, network, innovation(s) and our existing product & services portfolio.Key Responsibilities:
- Work cross functionally, with the brand team and brief agency partners to deliver needed support and content. This includes budget management & setting up workflows and structures.
- Set up and manage key performance and evaluation KPIs.
- Execute and continuously refine a content strategy, roadmap, and calendar.
- Develop innovative recommendations and solutions for releasing content and ensure all digital content is fit for purpose.
- Translate brand needs into sound recommendations for content strategy, plans and tactical execution.
- Ensure integration of digital efforts into overarching marketing campaigns.
- Implement best practices and devise strategies to drive traffic and conversion.
- Cultivate a data-driven mentality with emphasis on analysis, insight, and recommended action.
- Evaluate effectiveness of digital programs through metrics and analysis.
- Contribute to the ideas, development, creation, and implementation of all customer facing marketing programs for the business and the company at large.
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