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Description:
We are currently looking for an energetic and competent Group Brand Manager who is focus and driven to help build, promote and enhance the equity of assigned brands in UAE market.
Essential Functions:
Consumer Infighting: Develop brand and business-building insights founded on a holistic understanding of consumers.
Category Strategy & Portfolio Management: Project a vision for the Category’s future and develops a strategy that grows the category and manages the portfolio.
Brand Equity Management: Develop and execute the marketing plans that consistently build the brand towards its vision (Brand Key)
Promotions Management (system wide & local store marketing): Develop and execute system wide activities & promotions that are integrated into the brand’s marketing plans.
Guide and support local store marketing activities that build onto the brand’s marketing plans
Restaurant Operations Understanding: Develop a relevant understanding of Store Operations, Supply Chain, Purchasing and R&D for flawless marketing execution.
Brand Communications Management (Campaign Brief Development, Creative Judgment, Integrated Marketing Campaigns Development, PR & Media Agency management, in House Content Creating Supervision, Retail & Visual Identity Development):
Develop clear and concise campaign briefs that direct and inspire creative outputs.
Evaluate creative output on the basis of the brief and principles of target market classification and the creative criteria.
Develop integrated marketing campaigns that deliver one synergized message across different mediums.
Work with PR & Media agencies to develop campaign-consistent PR & Media campaigns that address business, marketing, and communication objectives.
Supervise in-house content creator to develop digital content for Social Media platforms.
Develop retail & visual identity designs that can build the brand and the business.
Price & Financial Management (Brand Financial Management & Financial Analysis) Apply financial analyses in pricing and budget decision-making when developing and evaluating marketing activities. Define pricing strategy against competitors and implement different pricing strategies in different areas/channels.
Channel Management (Channel planning, execution & evaluation) develop distribution channel strategy and plans according to the brand objectives, guidelines, and brand key.
Initiate, monitor and evaluate the performance of channel promotion plans and adjust according to market feedback.
Administration & Reports:
Prepare individual, departments, team’s plans, objectives, goals, strategies and measures (OGSM). Prepare management and adhoc reports.
JOB SPECIFICATIONS
10 years experience in brand management in f&b or retail sector in a multi-brand organization. 3-5 years experience in similar management position in Dubai F&B or Retail sector in a multi-brand organization.
