Transformation Cons – Outreach – Outreach, Adoption, Community Building Full Time

Job Description:

• Develop a comprehensive outreach strategy aimed at increasing awareness and visibility of the Egyptian Labor Platform among target audiences,
• Identify relevant communication channels, both traditional and digital, to effectively reach and engage with the platform’s potential users.
• Maintain ongoing discussion with MCIT to collaborate with government agencies, industry partners, labor organizations, and educational institutions to build strong relationships and encourage their active participation in the platform.
• Maintain regular presence at events, workshops, and industry gatherings to establish credibility.
• Facilitate discussions, forums, and knowledge-sharing spaces where users can exchange insights, ask questions, and collaborate.
• Work with content creators to develop engaging and informative materials that resonate with the platform’s target audience.
• Stay informed about MCIT and Ministry of Labour trends, user behavior, and emerging technologies to adapt outreach strategies accordingly
• Perform Labour Domain stakeholder analysis, identify and develop personas by industry sectors and channel affinity
• Develop, advise new approaches to outreach, development and engagement to enhance customer, community experiences, including the use of omni-channel / media for adoption
• Contribute to Labour use cases, user journeys development
• Collaborate with Ministries, partners in the Labour ecosystem to define, develop traditional and online initiatives to enhance persona clarity, user adoption, community engagement
• Devise ways to channel traffic to the community platforms to enhance community development and engagement
• Coordinate with Ministries’ content creation and other agencies to improve outreach initiative design and outcomes
• Define community guidelines, protocols and escalation matrices for managing adoption, engagement, crises
• Develop an understanding of reporting metrics to improve community adoption activities and social message development
• Develop key performance indicators for the community development and engagement initiatives
• Analyse a crisis situation and identify ways to manage the crisis with the use of new media channels, e.g. drive crisis management messaging using appropriate channels to minimise any worsening of the organisation’s brand reputation
• Develop sponsorship strategy for seminars and conferences on relevant industry topics
• Advise how to grow usage of Labour Domain engagement platforms and media channels by collaborating with Ministry marketing and communication team(s)
• Identify innovative programmes to drive higher customer retention, loyalty and experience
• Identify social media benchmarking tools that can be used to track performance of community development operations and specific campaigns
• Identify the changes that may be required to improve performance of community platforms, initiatives
• Advise the community development budgets and achievement of key performance indicators (KPIs) per plan and strategy
• Advise the development of calendar of initiatives and content calendar to implement community strategies
• Propose the qualitative analysis on customer feedback within the community
• Propose changes and use of innovative approaches and new media to enhance engagement and participation
• Recommend the type of platforms, initiatives, content and messaging aligned with the marketing strategy
• Review customer activity within the community forums and benchmark them against competitor forums to understand the industry landscape
• Develop training strategy and coordinate training for Ministry marcom and counselling teams
• Provide support to clients to deliver change initiatives
• Review Labour participants’ and users’ insights and preferences to develop/advise detailed community adoption, development strategies and engagement plans for various industry sectors and media assets
• Use Design Thinking to help solve client’s challenges
• Additional tasks assigned by the Consulting Team Lead