Description:
Currently Hiring for Digital Marketing Manager for the leading 5 star Hotel
Job details-
Own all digital channels including websites, email marketing campaigns and social media platforms, etc.
Develop, manage and monitor overall strategic and tactical digital marketing plans and strategies to drive revenue performance and greater guest experiences for all businesses.
Conceptualize, develop and execute strategy for paid media including SEM, PPC, social media ads and display retargeting.
Manage social media marketing strategy, developing brand awareness, persona, generating inbound traffic and building online communities to improve guest experience, loyalty and retention.
Create content and develop new concepts to build social media presence across key social networks including Facebook, Instagram and LinkedIn, etc.
Monitor and analyses all social media activities to define effectiveness of past, present and future activities including demographics, reach and ROI.
Drive email marketing and online membership programme to promote guest loyalty and to generate incremental revenue.
Drive continuous improvements to the design, usability and content of the brand websites for the promotion and growth of the business.
Take a holistic view of e-commerce and review the performance of related activities, analyzing results and proposing revisions to driver greater revenue.
Develop strong creative commercial propositions and campaigns and market these through the various digital channels, monitor, analyses and evaluate their effectiveness.
Conduct OTA audits to ensure information timeliness and accuracy.
Generate regular reports on key performance metrics and analyses results of all digital marketing efforts.
Keep abreast and identify new areas of digital marketing opportunities at all times.
Perform any other duties and responsibilities that may be assigned.
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