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Description:
The DataFlow Group is seeking a dynamic and experienced Senior Marketing Manager to lead our marketing initiatives and ensure our brand is well-represented both internally and externally. This role is critical to our mission of providing impeccable verification and background screening services to clients worldwide.
Key Responsibilities:
As a Senior Marketing Manager at The DataFlow Group, you will be responsible for the following:
Adhere to overarching marketing strategy and ensure that all activities undertaken by the marketing team supports business goals, driving brand awareness and supporting revenue growth.
Lead and inspire a team of direct reports by fostering collaboration with all internal and external stakeholders.
Plan, execute, and oversee marketing campaigns and PR activities to meet business objectives, ensuring their alignment with The DataFlow Group’s brand and messaging.
Prioritise marketing initiatives and allocate resources effectively.
Develop and manage content for online and offline platforms, including the website, blogs, press releases, social media, emails, brochures, and other marketing collateral.
Ensure that content is engaging, relevant, and aligns with our brand and messaging.
Provide final approvals for marketing materials.
Utilize data and analytics to assess marketing performance and make data-driven decisions to improve campaign effectiveness.
Qualifications:
The ideal candidate should possess the following qualifications and skills:
Bachelor’s degree in Marketing, Business, Communications or a related field.
A minimum of 5 years of experience in marketing, with a strong track record in high-impact campaigns, branding and content creation.
Proven experience in campaign planning and execution.
Strong understanding of online and offline marketing channels.
Exceptional written and verbal English communication skills.
Ability to think strategically and creatively.
Proficiency in marketing software and analytics tools.
A self-starter with excellent leadership and team collaboration skills.
We look forward to welcoming a Senior Marketing Manager who can help us further our mission and contribute to our continued success.
