Role Summary
This role is based in the Regional Team and drives improvement in the current NFV (non food vertical) in-app merchandising for all markets. You will be involved in creating and implementing processes for merchandising, auditing on a market level and improving conversion rates as their main KPI.
What’s On Your Plate
. Understand market dynamics along with competitor merchandising strategy to improve talabat’s in-app merchandising accordingly.
. Implement merchandising best practices from good performing markets to other markets
. Keep local teams updated on any front-end product improvements while gathering feedback to pitch to product.
. Be the commercial POC for coordination and execution for all merchandising-related launches of tools, experiments, or product updates.
. Responsible for moving the needle forward in terms of conversion rates, and deep dive into micro-conversion rates to identify experience blockers for the customers and improve accordingly.
. Critically analyze the talabat NFV front-end from a customer’s perspective and suggest improvements accordingly.
. Optimize conversion rates through visual / functional improvements.
. Ensure the front-end of the app, in all markets, is updated and optimized as per what the customer requires.
. Use past data, experiment knowledge, and own analysis to build perfect merchandising on a market and a key account level, implement it, and ensure regular audit.
. Collaborating with local teams for merchandising initiatives, collaborative analysis, product feature updates and sharing requests with product teams.
. Ensure all deals, discounts and promotions are adequately visible to the customer, and build processes around their visibility.
. Coordinating with the affordability stakeholders to ensure the correct front-end visibility is given to all discounts with the aim of improving customer conversion rates accordingly.
. Building a structure around audit merchandising for all markets on a regular basis.
. Directly impact the business by driving revenue growth through improving conversion rates leading to improved GMV for the vertical.
. Identifying opportunities for improvement and optimizing processes, the role will help increase efficiency.
What Did We Order
. Experience in operations, merchandising and process improvement. UI/UX experience is a plus.
. Familiarity with data analytics and reporting, and have prior experience working with spreadsheets.
. Good business acumen and ability to prioritize whilst collaborating with multiple stakeholders
. A degree in marketing/business with experience in merchandising is a plus.
. Excellent project management ability and analytical skills are required.
. The role will require strong attention to detail.
. Number-crunching would be required to analyze and compare different strategies.
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