Royal Technology Solution Looking for Senior Manager Marketing and Communications at Abu Dhabi Full Time

Strategic Planning:

Develop comprehensive marketing and communication strategies aligned with the company’s goals and objectives.
Conduct market research, analyze industry trends, and identify opportunities for growth and differentiation.
To create a consistent, professional brand look through marketing communication, adding value to the
firm’s content marketing strategy.

Brand Management:

Maintain brand consistency and integrity across all marketing channels and communications.
Develop brand messaging, positioning, and value propositions that resonate with target audiences.
Monitor brand performance metrics and KPIs, and implement strategies to enhance brand equity.
Help to plan and deliver exhibitions, events, corporate hospitality and conferences.
Creation of promotional merchandise, show flyers, pre-and post-event marketing.

Integrated Marketing Campaigns:

Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, social media, email, events, and traditional media.
Collaborate with creative teams to develop compelling content, creative assets, and marketing collateral.
Monitor campaign performance and ROI, and adjust strategies as needed to optimize results.

Digital Marketing:

Oversee digital marketing initiatives, including website management, SEO/SEM, email marketing, social media, and online advertising.
Utilize analytics tools to track website traffic, user engagement, and conversion rates, and make data-driven decisions to improve digital performance.
Create, plan, edit and post social media content to drive the Companys brand image

Public Relations and Media Relations:

Develop and maintain relationships with media outlets, journalists, and industry influencers.
Plan and execute PR campaigns, press releases, media events, and thought leadership initiatives.
Monitor media coverage and sentiment and manage crisis communications as needed.

Internal & External Communications:

Develop and implement internal & external communication strategies to engage and inform employees, aligning them with the company’s vision, mission, and values.
Coordinate employee communications, newsletters, intranet content, and company-wide announcements.
Identify ways to maximize and leverage social content in all forms of marketing.
Should understand how different social networks operate and be familiar with social media analytics tools for online content.

Budget Management:

Develop and manage the marketing and communications budget, allocating resources effectively to maximize ROI.
Monitor expenses, track budget performance, and report on financial metrics to senior management.

Analytics and Reporting:

Utilize analytics tools to track and analyze marketing performance metrics.
Prepare regular reports and presentations to communicate results and insights to senior management

Candidate Requisites:

12+ years of experience in marketing and communications with IT industry is preferred with at least 3 years in a managerial role.
Proven experience in marketing and communications roles, with a track record of success in developing and executing strategic marketing initiatives
Strong understanding of digital marketing strategies and tactics
Expert understanding of current online marketing concepts, strategy and best practice
Previous Middle East preferably UAE experience
Proven experience in digital marketing, with a focus on strategy development and execution.
In-depth knowledge of various digital marketing channels and tools.
Experience with SEO and SEM strategy and keyword research
Understanding of website analytics tools, such as Google Analytics