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Description:
Co-ordinate with countries for their respective analysis requirements ,deliver them accurately as per TAT and work to automate them as per the requirement
Manage operational analysis – calendarized activities – e.g. Half Payback and the likes
Develops trackers of CRM tactical initiatives launched and conduct analysis on the insights
Conduct and Assist in predictive modelling projects by overtaking the initial workload
Work with Customer analytics specialist on the business and customer level projects assigned
Generate , cross check , Edit and publish trackers and reports decided for CEM initiatives
Conduct exploratory analysis to come up with relevant and actionable customer insights
Make custom reports and analyze discrepancies
Maintain CRM program health trackers and Edit them adding new dimensions
Work to maintain the data architecture and data archive environment and be a part of the team to drive special projects related to development of infrastructure for data analysis department
Co-ordinate with the partner (Capillary ) for data synchronization and point out to any discrepancies in data in Capillary reports
Take up special projects related to CEM/CRM and drive it from start to finish
Work on Digital analysis and integrate it with offline stores analysis of customers
