Qatar
Qatar Airways – Other locations
Full time
Paid Media Specialist – Qatari National
Qatar Airways Location Doha, Qatar Category Corporate & Commercial Job Id 206208 Closing Date: 20-02-2024 JOB DESCRIPTION About the role
As a Paid Media Specialist, you will be responsible for creating and managing Digital Media campaigns across various online platforms to promote Qatar Airways offers and services. Your will design, implement and evaluate effective digital media campaign and strategies by using knowledge of digital tools and markets. Reporting on digital media campaign will also fall in your scope of work.
Other key responsibilities are:
Plan and execute digital marketing campaigns on Social Media and display advertising platforms. Measure and report performance of digital marketing campaigns, and assess against goals. Identify trends and insights, and optimize spend and performance based on the insights in order to achieve campaign goals. Brainstorm new and creative growth strategies by conducting planning meetings and business reviews with internal and external stakeholders. Plan, execute, and measure experiments and conduct conversion tests in order to optimize the budgets and derive insights for future campaigns. Utilize strong analytical ability to spot trends, improve performance and optimize campaigns to achieve ROAS goals. Collaborate with external vendors to bring in innovation within the portfolio and contribute to the digital maturity of Qatar Airways Evaluate emerging technologies & provide thought leadership & perspective for adoption where appropriate. Create and manage digital campaign budgets to ensure they are optimized and adhered to KPls. Negotiate and purchase digital advertising space and time slots with various media outlets and vendors to ensure timely delivery of campaigns. Collaborate with internal departments, such as creative, marketing, regional digital, brand marketing and analytics, to deliver fully integrated campaign. Perform other department duties related to his/her position as directed by the Head of the Department.
Be part of an extraordinary story
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community.
Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.
Together, everything is possible.
Qualifications
About You
We are looking for a passionate and experienced professional to join the Digital Marketing & Acquisition Team.
Minimum qualification of bachelor’s degree or equivalent is essential
Demonstrable experience leading and managing social media, and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and convert Experience in setting up and optimizing campaigns across Google Ads, DV360, Meta and other Social Media and Display Platforms Experience with A/B and multivariate experiments Advanced levels of knowledge of website analytics tools (e.g., Google Analytics and Adobe Analytics) Working knowledge of GMP stack Advanced analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Ability to collaborate and work well within a team and act as an individual contributor when needed
About Qatar Airways Group
Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.
So, whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.
Application Guidelines
If you are interested in submitting your application and feel you are a good fit for this role, please complete our application form and upload your CV for our review and consideration. #J-18808-Ljbffr
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