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Job Description
POSITION TITLE: Oncology Snr Health Representative – HybridBUSINESS UNIT/LINE: Pfizer Biopharma Group/Emerging MarketsDEPARTMENT:SalesLOCATION:KuwaitCLUSTER:GulfREPORTS TO POSITION TITLE:Category Lead Oncology LINE MANAGER:Ouardia DjoudjaiPOSITION SUMMARY: (Describes in one or two sentences the primary purpose of the job)The Health Representative ? Hybrid position is responsible for maximizing the sales of products through the different sales & promotion activities within a certain geographic territory leveraging digital channels as well as F2F, to achieve set target objectives.His/Her promotional orientation (i.e., Rx sales targets) will be to create better customer experience.Tasks are performed under the general direction of the Sales/Category Manager; however the incumbent is fully responsible for the business and financial results of his or her geographical territory.POSITION RESPONSIBILITIES: (the main results the job holder is accountable for delivering)
- Engage on promotional science-based brand messages where product could support HCP in meeting patient need
- Engagement is also focused on broader range of content (e.g disease state)
- Actsas key POC for seamless (compliant) reactive only connection to Pfizer SMEs and resources
- Responsible for onboarding customers to new operating model and to new platforms (e.g., Digital Engagement Portal)
- Knowledgeable of customer preferences for content and channels to orchestrate an ideal customer experience through relevant content selection
- Visits physicians to help them manage their patient?s disease using Pfizer products.
- Distributes knowledge using guidelines through product samples, marketing literature, clinical trials related to his products to help physicians and other healthcare professionals take the best decisions.
- Follows-up with HCP (KOL, physicians, pharmacists, or any other party having impact on the business), to gather feedback and questions regarding experience with Pfizer products.
- Provides approved information to HCP on Pfizer products, e.g. proper medical usage, dosage amounts and side effects.
- Enlists Pfizer products in the formulary of institutions
- Provides feedback to sales management on customer requests, responses to promotions and product access. Also update on changes in the health care system or hospital structure.
- Involved in the pre preparation of the marketing campaign through giving a feedback to the marketing team on what?s the real market, customers? needs.
- Follows-up on stock, consumption and ordering process specially in government sector and institutions
- Involved in Pfizer community awareness programs.
- Attends seminars and participate in setting up sales demonstration and exhibition.
- Organizes AV activities in his/her area.
- Initiates & Participates in the nomination & selection of the local speakers in his/her territory
- Reports visits and other activities using ECMS.
- Attends regular sales meetings with SM/CM, general meetings, and cycle meetings.
- Prepares short term POA restricted to his/her area and products.
- Presents reports according to SM/CM recommendations and market needs.
- Updates his/her customer list according to the targeting process by understanding customer?s segmentations and customer insights
- Understands customer disease management needs
- Maintains and create new advocates by aligning to customer?s priorities/needs.
- Stands accountable for all customers e-mails, phone calls related to business.
- Executes the activities ( international, regional and local conferences, workshops) done by the marketing, medical department to engage his or her customers
- Prepares Monthly report for sales , activities , market feedback , threats ,opportunities
- Participate in setting the engagement POA and play important role in its execution where applicable.
- Plays an important role in engaging customers via real bold partnership programs.
- Explores more business opportunities and expands the scope of his/her territory reach
Additional Responsibilities:
- Assist Health Representatives (HRs) to prepare presentations in AV activities. Attend with HRs their AV activities
- Attend special meetings to discuss strategies, problem solving, growth?
- Attend external professional trainings where available to support HRs.
- Act as onboarding buddy or coach/counsel HRs (detailing brochures, problem solving, etc) to enhance sales delivery in assigned territory or related tasks.
- Assigned duties: short term general POA for all the team, gathering feedback from all the team about any emerging issues.
ORGANIZATIONAL RELATIONSHIPS
- Reports to the Category Lead
- Connection to SMEs ? reactive
- Works in close collaboration with similar job position holders across the Gulf
- Interacts well with:
- Supportive departments: BT, Medical, Marketing, Finance, HR
- Customers Administration Departments: Stores , Purchasing and Finance
- Opinion Leaders and Field Experts
- Service Providers and Competitors
FINANCIAL ACCOUNTABILITY/RESOURCES MANAGEDSupervision:Indicate the typical number of Colleagues managed. Include direct & indirect reports, matrix responsibility and or additional resources (i.e. contingent workers), as applicable.
- Budget Responsibility$, % Gr, % MS, EV (IMS Parameters) for assigned area
- Number of reports Nil
- Geographic ScopeUAE/Oman/Bahrain/Qatar/Kuwait
EDUCATION AND EXPERIENCE
- B.Sc. Pharmacy/Pharmacy Education Background
- Minimum 4 years of total experience in Sales department plus 2 years? experience as Professional Health/Medical Representative
- Pharmaceutical Sales knowledge and experience is mandatory
- Successful completion of 1 development assignment (documented evidence required) as per approved IDP/Growth plan is required
- Minimum 80% scored in Therapeutic area medical test
- Fluent in English language, Arabic is an advantage
TECHNICAL SKILLS REQUIREMENTS
- Pfizer Colleague Competencies
- Commit to ?One Pfizer? and our Bold move Organization imperatives
- Have good written and verbal/oral communication skills
- Demonstrate effective interpersonal, good persuasive and negotiation skills and must be change agile and resilient.
- Demonstrate effective selling, presentation and strong analytical and problem solving skills
- MUST be Computer literate and experienced user of Microsoft Office Suite (Excel, PowerPoint, Word)
- MUST demonstrate Customer Facing Colleague competencies (CFC) of the future in line with:
- Focusing on customer needs
- Managing complexity in territory/assigned area(s)
- Influence with insights
- Drive value based interactions
- Establish credibility
- Embrace data and technology adoption/use
- Navigate accounts
- Collaborate well with team and others
- Integrate patient perspective
This job profile sets out current duties of the post that may vary from time to time without changing the general character of the job or the level responsibility entailed. However, all job profiles are reviewed periodically and or are updated accordingly in line with business needs.Work Location Assignment:FlexiblePfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.Sales
Keyskills :
