Description:
As a Marketing Director, your duties may include:
• Developing and implementing comprehensive marketing strategies to drive brand awareness and revenue growth.
• Managing advertising campaigns across various outdoor media channels such as billboards, transit ads, and digital displays.
• Conducting market research to identify trends, consumer behavior, and competitor analysis to inform marketing strategies.
• Building relationships with clients, agencies, and media vendors to maximize advertising opportunities and partnerships.
• Analyzing campaign performance metrics and ROI to optimize marketing efforts and budget allocation.
• Overseeing the marketing team and providing guidance, mentorship, and support to achieve departmental goals.
• Staying informed about industry developments, emerging technologies, and regulatory changes that may impact outdoor advertising strategies.
• Representing the company at industry events, conferences, and networking opportunities to enhance brand visibility and reputation.
• Ensuring compliance with advertising regulations and standards set by regulatory bodies.
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