Description:
Retention Marketing Manager
Location – Dubai (UAE)
Skills:
5+ years’ of experience in Retention Strategies, CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end (gaming/ e-commerce experience).
Knowledge of tools such as Mixpanel, Webengage and Clevertrap.
Hands-on Experience in user retention and engagement campaign execution
Good understanding of CRM, Push Notifications, email marketing and mobile marketing.
Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits,conversion rates, latency, bounce rates, etc.
Understanding of RFM, databases, SQL, Tableau etc is preferred
Ability to effectively communicate and manage relationships with external vendors and partners.
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