Description:
Hiring Digital Marketing Manager
Responsibilities:
Plan and execute marketing campaigns on different advertising platforms – FB, Google, DV360
Programmatic, Content Marketing channels etc.
Measure and report performance of all campaigns
Plan, execute and measure A/B Test , experiments for conversion rate optimization
Regular Campaigns Analysis for Better ROI
Full Funnel Analysis and optimization
Identify the latest trends and technologies affecting our industry
Desired Skills:
4-6 years of experience in digital marketing, previous experience in startups or agencies would be preferred.
Deep understanding & experience in all major marketing channels- Google Ads, GDN, Facebook Ads, DV360, Affiliates etc.
Proven track record in delivering rapid business growth at a good scale. Must have handled at least 1 Crore monthly budget in the past.
Ability to understand the customer pain points and design the marketing communications accordingly
Should have the necessary skills & comfort in writing copies / scripts for different marketing campaigns and share detailed briefs with the creative team.
Hands-on experience in app measurement/attribution tools, like Appsflyer, Branch etc.
Excellent communication and team collaboration skills to work effectively with various stakeholders.
Good analytical and logical skills. Command on Microsoft Excel or Google sheets, Tableau etc.
Gaming/ Entertainment / e-commerce/ Travel industry
Good to have:- Facebook Blueprint certification, Google Ads certification
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