A Communication Specialist is an integral part of creating and delivering information, both inside and outside of a company. In a fast-moving environment, a communication specialist needs to be agile, flexible, strategic and tactical. They need to have a strong grasp of strategic goals, as well ability to tactically execute. In other words, they need to look at the big picture while taking care of day-to-day operations. A Communications Specialist also needs to be open to learning skills to stay effective and relevant. They need to be looking for new tools, services and ways to be more productive and efficient.
The following are skills and past experience to look for in a Communications Specialist, dependent on the role the person will play in your company. You’ll want to taper the list to provide a concise description of the position.
As a job seeker, aim to use these phrases as keywords when describing your previous roles and experience, and use the following list as a starting point to round out your skills.
Portfolios are especially important in Communications roles: ask to see writing samples in different mediums (press releases, blog content, announcements, emails, etc.) to get an idea of the person’s style, affect, and flexibility.
An Entry-level employee (Coordinator) will typically have 1-2 years’ experience in a similar role, whereas a Mid-level employee will have 2-5 years’ experience, and a Senior generally 5+ years. Executives and Upper-level Management roles (CommunicationsDirectors) will likely have 10+ years’ experience, dependent on the size of the company and what their role will involve.
Communications professionals generally have a Bachelor’s Degree in Public Relations, Communications, Journalism, or a related field.
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