Description:
Luxe Agency is growing and we are looking for a talented Digital Marketing Specialist to join our team! If you live and breathe Digital Marketing, we want to talk to you.
About Us
A boutique agency based in the heart of Downtown Dubai, Luxe Agency offers a full scope of strategic marketing solutions activated by a dynamic team of experts. We are Dubai’s leading strategic luxury marketing advisory, specializing in creative digital marketing content.
Your Future Role
We are looking for a Digital Marketer to develop, implement, track and optimize our client’s digital marketing performance across all channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work closely with clients and the entire Luxe team, to launch and manage websites, landing pages, social media accounts and innovative campaigns to drive growth and continuously improve traffic and conversions.
Responsibilities
Plan and execute all digital marketing including performance marketing campaigns, SEO, social media and email marketing
Manage diverse platforms such as Google, Facebook, TikTok and Snapchat, LinkedIn and others
Measure and report performance of all digital marketing activities and assess against goals (ROI and KPIs)
Put together digital marketing concepts for client proposals including pictures, graphs and content writing
Campaign Management
Design, build and maintain our portfolio of client’s online presence
Identify trends and insights and brainstorm creative growth strategies
Suggest and optimize ad spend based on the insights
Design engaging ad creatives based on client’s goals and brand identity
Plan, execute, and measure experiments and conversion tests
Create conversion optimized landing pages and track results
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Create end of month performance reports and explain them in strategy meetings to clients
Search Engine Optimization
Devise, own and execute the SEO strategy for client websites to drive channel growth
Manage SEO for our internal websites
Audit and analyze SEO performance across multiple websites, identifying issues, finding root-causes, and experimenting with solutions to improve performance at scale
Review and provide feedback on web analytics and SEO reports and highlight business-relevant insights to continuously improve traffic and conversion – based on solid research and analysis
Suggest and write content (e.g. blog posts), based on best practice including SEO, to engage with key audiences, increase brand awareness and drive leads
Social Media Management
Develop monthly social media strategy by having meetings with clients
Create monthly social media accounts with English copywriting
Find HD photos online to put the content calendar together
Manage client’s social media accounts (daily posting on Instagram, Twitter, LinkedIn and Facebook)
E-Mail-Marketing
Develop our Client’s Database
Design creative and conversion optimized email newsletters
Set-up E-Mail-marketing Workflows and personalized templates
Qualifications & Requirements
Bachelor’s degree in Marketing or related field
Minimum 4 years of experience in Digital Marketing, ideally in an agency environment
Deep knowledge of keyword research, campaign and funnel buildout, ad creation, A/B testing, retargeting, extensive bid management and lead generation
Vast experience in the Google Content Network (Experience in Google AdWords, Google Analytics) various social media platforms, tools, best practices and with overall Display Advertising
Comfortable with technical SEO and web code best practices
Proven analytical mindset and ability to think creatively and solve open-ended projects
Ability to build recommendations and insights from the data available
Strong research, writing, and editorial skills, with the ability to edit and rewrite quickly
Experienced working with CMS platforms and a variety of SEO tools such as Google Search Console, Semrush and othersUp-to-date on the latest trends and technologies in digital marketing
Confident and capable of managing client expectations
A team player capable of working across different technical and editorial teams
Excellent communication skills
Capable of building visually appealing client presentations
Outstanding communication and interpersonal skills
Quickly adaptable to work with cross-functional teams
Proficient English speaker, Arabic is a Plus
Benefits
Competitive Tax-free Salary
Comprehensive Health Insurance
Holidays as per UAE law
Modern Office in Business Bay, Dubai
Opportunity to work with great brands and projects
Become a member of our diverse family of creatives and marketing professionals
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