Lenovo India Private Limited Looking for SMB Channel Marketing Specialist at United Arab Emirates Full Time

Description and Requirements

We’re looking for an innovative SMB Channel Marketing Specialist with strong collaboration and project management skills to join our Marketing team. As a SMB Channel Marketing Specialist, you will work with the Channel business leaders, Product Marketing and Alliance Partners to understand the needs. You will be responsible for developing effective to – and through-partner marketing plans to achieve meaningful results against specific KPIs and business objectives. This position supports a dynamic and evolving part of our business and will require an individual who is resourceful, self-motivated, and willing to adapt to changing requirements when needed.

As our new SMB Channel Marketing Specialist you will:

• Understand the business objectives and growth plans, build and drive SMB Channel marketing programs and initiatives proactively to increase Lenovo business in Italy as well as developing marketing plan and tactics to elevate Lenovo Commercial branding and enhance thought leadership image in B2B market.
• Create overall go-to-market strategies for key SMB and Channel segments and execute B2B marketing campaigns generating marketing qualified sales leads.
• Create, manage, localize, customize and help develop sales/marketing tools for the channel customers
• Spearhead the creative process to ensure all SMB program’s elements are cohesive with Lenovo EMEA & Global Strategy
• Create and provide marketing tools to support our Business Partners and customers in promoting Lenovo brands, products and services.
• Generate added value around Lenovo brands and products for SMB Customers
• Increase the awareness in SMB Marketplace, providing strategic direction and recommendations on how our clients can optimize the marketing mix offer.
• Elaborate joint marketing approach with Alliances Partners and manage alliance funds
• Plan and execute key events for customers and business partners
• Work closely with marketing team and in coordination with SMB sales team and 4P to develop, drive, grow and expand sales through programs, MDF activities, joint promotions and other opportunities.
• Align internal stakeholders

Your Qualifications:

• 5-8 years B2B Channel marketing experience is required in either a vendor or distributor in the IT sector
• Proven results developing and executing both to- and through-partner marketing campaigns Self-driven and capable of working independently with minimal direction and with the poise and presence to represent the marketing function directly to senior management
• Comfortable in fluid, rapidly changing business environments with high degree of ambiguity
• Advanced proficiency in MS Word and PowerPoint required experience working across various communications and collaboration media
• Strong project management skills and attention to detail
• Fluent English required

What We Will Offer You

• An open and stimulating environment within one of the most forward thinking IT companies
• Flat structures and fast decision-making processes
• A modern and flexible way of working to combine personal and professional life
• An international team with a high focus on Gender Diversity
• Attractive compensation package

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.