Description and Requirements
Position Description:
. Build SEA’s eCommerce branding and awareness to target audience via strategy, plan and solid execution.
. Take charge of the TH and PH cluster, drive effective traffic to Lenovo e-Shop with focus on key audience segments, be able to deep-dive segments and leveraged different strategies.
. Develop eCommerce demand generation program to make shoppers choose products over competitors, constantly improving site experience and program design (offer and pricing).
. Develop and implement SEA’s eCommerce strategy and global/regional guidance with cross functional teams Local and Regional Marketing and Web development team.
. Pro-actively work with Local marketing team to drive win – win collaborations.
. Work closely with Country ecomm leads to brainstorm programs to achieve annual and quarterly targets.
. Manage external partners, media agency, conversion optimization agency and creative agency for demand generation programs
. Performance marketing, constantly review and optimized the digital marketing efforts to provide constantly optimizing the site, and commerce activities.
. Establish an effective working level engagement with Affiliates.
. Embark on customer retention initiatives, including Loyalty programs.
Position Requirements:
. Bachelor’s degrees or above
. Minimum 5+ years experience in direct ecommerce Digital marketing and Performance marketing
. Basic understanding of marketing & business planning
. Expert knowledge of digital merchandising (ie., SEM, SEO, eDM, Display, Re-targeting) with 3+ years experience
. Strong analytical, problem solving and project management skills
. Experience in managing agency
. Good communication & negotiation skill
. Good English communication (Speaking, Listening, Writing & Reading) ability as daily work requirement
. MS Office skills (Word, PPT, Excel) proficiency
. Hands-on, self-motivated and be able to thrive in an environment with a start-up culture
. Goal oriented personality and be able to work independently as well as part of a team
. Working in eCommerce, internet, high tech, consulting industry is a plus
. Role based in Thailand
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