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Description:
The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company’s social media presence.
Responsibilities
Design, maintain, and supply content for the organization’s website
Formulate strategies to build lasting digital connection with customers
Monitor company presence on social media
Launch advertisements to increase brand awareness
Manage and improve online content, considering SEO and Google Analytics
Build an inbound marketing plan
Forecast sales performance trends
Motivate the digital marketing team to achieve goals
Monitor competition and provide suggestions for improvement
Implement social media strategy for INDEX Media and other subsidiaries of INDEX Holding
Manage INDEX Media’s brand presence in Facebook, Twitter, LinkedIn and other social networks.
Assist in creating engaging and interesting content (posts, videos, promotions, etc.).
Create and execute innovative social media campaigns.
Manage a social media advertising budget.
Keep up to date on opportunities in the social media space.
Build and maintain relationships with social media network representatives.
Produce regular reports detailing the impact of social media initiatives.
Tag and title content, with an understanding of how the word’s chosen impact natural search traffic and rankings via recurrent optimized content.
Analyse campaigns and translate data into recommendations and plans for revising the social media campaigns.
Grow fans, followers, engagement and work closely alongside other subsidiaries’ teams.
Create and update daily, weekly and monthly reports.
Qualifications
Bachelor’s degree in Marketing or related field
Excellent understanding of digital marketing concepts
Experience with business to customer social media and content generation
Strong creative and analytical skills
