IKEA Saudi Arabia & Bahrain Looking for Consumer Insights Specialist at Saudi , Jeddah Full Time

Company Description

Come help us create a better everyday life for the many people. That’s the IKEA vision. We do that by offering a wide range of home furnishings with good design and function at prices so low that as many people will be able to afford them

Purpose

To be a strong contributor to the insights team, marketing department and the organization by providing strategic and tactical customer insights that will help in planning and delivering towards a customer centric communication and engagement. You will be the focal point who works closely with different business units to better understand and analyze customer related data and metrics.

Accountabilities

• Gather, analyze and generate actionable customer insights that drive decision making.
• Build data-driven recommendations that cater for personalized and effective engagements.
• Responsible for the 360 view of the customer by securing multiple data streams that enriches customer understanding.
• Define, enrich, evaluate, and monitor customer segments and identifying commercial and engagement opportunities.
• Correlate media and campaign effectiveness assessment and impact on customers.
• Conduct supporting research that customers’ perception and competitive intelligence.
• Champion IKEA’s CSAT Pulse CX along with other research methodologies that represent VoC.
• Visualize and set up dashboards that helps track all customer performance trackers.
• Set up predictive modules and capabilities.
• To hold up-to-date knowledge via training and on the job learning.

Qualifications

Data science, Business Analytics, statistics, research and / or Marketing is preferred.

Experience

• Minimum of 3 years of experience in similar analyst role, preferably within the Retail sector or other industries such as Consultancy, Banking, Insurance, Telecom and Services. Home Furnishing background will be an advantage.
• Established experience in Excel, Advanced SQL, Data Analytics (with Python or other), Customer Data Platform is a plus, CRM, ERP, Power BI, Google Analytics, DMS, Social media sentiment analytics, digital media, VoC Platforms and performance monitoring and reporting tools.
• Greater knowledge and understanding of consumer behavior and customer experience performance metrics in an omni-channel environment.
• Have conducted and managed intelligence reports through alternative research activities.
• Strong communication, presentation and reporting skills, crafting comprehensive and insightful analysis that is presented in a clear, simplified, and compelling manner to improve and support decision making.
• Strong problem solving, data science, project management and analytical skills; turning insights into opportunities.
• Previous experience in managing and developing performance dashboards.
• Advanced analytical skills with ability to process complex calculations and correlations, large amounts of data, KPI tracking with the ability to identify opportunities and challenges related to growth, and data visualization.
• Fluent in English and Arabic in communicating and presenting.