Rout to Market Executive
You will be part of the Commercial team of and will report to the Route-to-Market Manager. You will contribute to and execute B2B deployment strategies to ensure market share growth and address local market challenges and opportunities within your territory.
Candidate profile:
Limited contract for 1 year, renewal upon mutual agreement
Route-To-Market Optimization
Work closely with the distributor team to optimize the direct coverage and ensure the investments are being used in the right POS:
1- Match the direct coverage with the latest market census.
2- Validate the performance of covered universe and especially the contracted POS’s by conducting market visit to assess the performance.
3- Replace the non-weighted outlets with high weighted stores.
4- Apply the same logic to contracted universe and re-shuffle the investment from low weighted stores to high weighted stores.
Manage Commercial Pillars
1- Responsible for the main sales fundamentals deployment in the assigned territory in terms of handling, availability, visibility.
2- Conduct regular market visits focusing on contracted universe with in the area.
3- Capture opportunities in the market.
4- Responsible for the deployment of consumer engagement starting from selection of POS, follow-up on promoters, monitor performance of POS and take immediate action to maximize DCC’s per shift.
5- Ensure successful deployment of NPL in terms of timely handling of SKU at POS, implement new planogram & install TPOSM at covered universe.
Wholesale
1- Support different functions with the negotiation with retail to activate different programs such as;
Indirect retail, or Plug-in.
2- Maintain proper commercial deployment at activated retailers (indirect, Plug-in) in terms of stock availability, visibility, registration, and report any opportunity to project leader. (when visited according to route plan)
3- Support wholesale channel by providing feedback on wholesale performance in assigned territory and validate the promotional program.
Collecting & Reporting market feedback:
1- Collect feedback from retailer regarding market dynamics and changes in market dynamics
2- Monitor competition and report NPL, activations, investments in the market at GT.
3- Provide wholesale channel with market feedback (in terms of wholesaler coverage, availability of products at POS covered by wholesalers, wholesalers loading all SKU’s)
Compliance
1- Apply company Principles & Practices and local legislation in all business-related activities to secure company business.
2- Ensure all processes are in line with PMI SoPs and code of conduct
Digital B2B Deployment
1- Manage the lists of Digital Trade Engagement that are enrolled Points of Sale (POSs) within Executive’s assigned territories and their correspondent Territory Sales Representatives (TSRs)
2- Assisting in planning the expansion of Digital Trade Engagement and new registries
3- Handle all incoming and outgoing calls to assigned territories and POSs
4- Working on achieving all KPIs set by Digital B2B Management team in a timely manner
5- Managing approval of new POSs, tasks, validation, contacts and audiences on Salesforce
6- Support E-Ordering when necessary.
7- Manage budget in assigned territory and
8- Prepare the monthly accruals, POPs, and reconciliation.
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