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Job Description
Company Profile:
Every Day, Around the World, People Reach for Unilever Products. Our Brands Are Trusted Everywhere, By Listening to The People Who Buy Them, We’ve Grown into One of The World’s Most Successful Consumer Goods Companies. In Fact, 150 Million Times A Day, Someone Somewhere Chooses a Unilever Product.
Look in Your Fridge, Or on The Bathroom Shelf, And You’re Bound to See One of Our Well-Known Brands. We Create, Market, and Distribute the Products That People Choose to Feed Their Families and Keep Themselves and Their Homes Clean and Fresh.
Our Corporate Strategy Aims to Double the Size of Our Business While Reducing Our Impact on The Environment By 2020. As A Result, In the Months and Years to Come, We encourage many Opportunities for Our Staff to Progress and Gain Vital Experience. It’s Never Been Such an Exciting Time to Join the Unilever Team.
Job Summary
This role will allow you to work on Arabia’s biggest deodorant brands: Dove, Rexona, and AXE. Within this role, you will be a catalyst for the brand’s strategic choices, product, and commercial innovations, disruptive communication plans, and branded activations across all media and consumer touchpoints, leveraging data, insights, creativity, and innovation to achieve success.
The role is to drive the overall growth of the category, land breakthrough innovations, drive consumer and shopper understanding, lead a strong and diverse cross-functional team, manage agencies, and conduct various analyses to identify hot spots and areas of growth.
Main responsibilities:
1. Planning
Assist in preparing Annual and Long-term plans for the brand and projects, based on the agreed strategy to indicate tonnage forecast, advertising and promotion plan, market research plan, and marketing appropriation.
2.Lead other functions to achieve the final short- and long-term objectives of the brand.
A- Marketing Research
. Monitor consumer research and draw conclusions on brand performance. Recommend corrective actions based on research findings.
B- Product / Packaging Development
. Roll out promotional packaging changes in the local market.
C- Advertising
. Prepare brand advertising strategies and programs, based on the agreed strategy
. Develop and execute communication plans
. Work with agencies for project deployment
. Develop digital content
D- Promotion / Merchandising
. Prepare promotion plans with the category operations team
. Develop shelf planograms and instore activities
E- Control
. Activity timing: Ensure that all activities are completed on time and In Full
. Budgets: Ensure that all brands/project expenditures is kept within the agreed budget
F- Monitoring
. Brand elements: Monitor all brand elements advertising, product, packaging, promotion price, cost, etc. recommending modifications and improvements where necessary.
. Monitor day-to-day operations on the brand from all function sides to have plans in place on time.Monitor competition actions and the ability to react fast.Brand Data: Review all brand/market data – sales audit, competition, distribution, etc. – to detect areas of weakness/strength and recommend corrective action.
Key relationships
The job will require the candidate to lead and work closely with cross-functional teams. Close interaction will take place with global marketing, Factory, Supply Chain, R&D, Category Operations, and Customer Marketing teams as well as creative and sampling agencies. The candidate should be able to successfully influence and lead concerned stakeholders for the achievement of overall objectives.
Critical success factors of the job
Key competencies:
. Understanding insight.
. Consumer and customer focus.
. Strategic Influencing.
. Organizational awareness and time management.
. P&L understanding.
Key skills:
. Communication skills
. Analytical skills
. Strong interpersonal skills
. Project management skills
. Presentation Skills
Being Agile and bringing a positive energy
Relevant Experience
Marketing experience of at least 2+ years. Arabic Speaker is preferred.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
