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Implement national action plans for distribution, volume growth and visibility by optimizing the use of marketing resources and materials
Manage the external field force agency
o set and monitor the objectives to be achieved and evaluate performance of the agency
o organize meetings with the agency and help them to motivate the team behind the objectives
o check the application of marketing guidelines and procedures
o contribute to evaluate and recruit the right profile and implement all the training session (initial and on the job)
o anticipate resources.
Manage your budget like a real Business Unit for the sake of return on investment and profitability
Establish winning relationships with stakeholders within the Region to ensure your understanding of the sector environment
Optimize and improve organizational and work-related processes to maximize productivity
Evaluate the marketing activities to propose corrective actions
Follow the most important clients (independent, chains) and identify the business opportunities
Monitoring market trends and providing regular competitor feedback
