Description:
The e-commerce/traffic manager will be required to conduct research on effective website layouts and features, advice on evidence-based and experimental changes to our platforms, and monitor the effectiveness of strategies by inspecting standardized metrics. The Ecommerce/traffic Manager will use data, heat maps, and other engagement tools to brief optimizations into the development and design teams to ensure high conversion, a higher average order value and engagement. Should have strong commercial acumen, be data passionate, and have great attention to detail. In so doing, you should lead teams of staff, ensuring that you are available to furnish pertinent individuals with practical guidance, as required.
Key Areas of Responsibilities:
Note: Must have first-hand experience with the below:
Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store.
Creating frameworks that transform our social media sites into highly profitable platforms.
Directing the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies.
Reviewing the security of checkout pages and payment procedures.
Creating promotional offers and checking to see that these are uploaded precisely.
Reviewing copy and legal disclaimers to verify their accuracy.
Create online strategies to drive traffic and capture leads
Crate detailed email, retargeting and other well-known ecommerce practices strategies.
Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.
Examining sales-related metrics to inform restocks.
Professional Requirements:
Bachelor’s Degree/Diploma/Equivalent in marketing management, business, information systems, or similar with 5-7 years of experience.
Completion of a pertinent sales qualification is preferred.
Extensive experience as an e-commerce manager.
Demonstrable track record of devising sales-enhancing strategies.
Sound knowledge of prevailing procedures and techniques in e-commerce.
Unmatched supervision, research, and troubleshooting skills.
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