Responsibilities:
· Executes social media campaigns and day-to-day activities. Duties include online advocacy, requesting relevant editorial, community-outreach efforts, promotions, competitions, etc. for schools and nurseries under the Fortes Education brand.
· Maintains and increases presence in social networking sites including Facebook, LinkedIn, us, Pinterest, YouTube, Instagram, Tumblr, Twitter, Clubhouse, TikTok, Company website, posting on relevant blogs, and seeding content
· Be an advocate of the company in forums & social media spaces, engaging in dialogues and answering questions where appropriate
· Regularly shares insights gained from social media monitoring to the Marketing Managers, to help them evolve their strategies in a timely fashion
· Works with the Marketing Managers on Email Marketing Campaigns and ensures roll-out, including email automation planning
· Works with the IT department to ensure social media tools are kept up to date and for CRM integration of campaigns
· Monitors and implements trends in social media tools, approach and applications
· Provides innovative ideas for running social media campaigns using all available resources including external community.
· Creates social media calendar and ensures implementation
· Organises Influencer Activations for the Business Units for launches, awareness campaigns and key events.
· Covers events and update official social media channels
· Attends business and trade fairs from time-to-time
· Provides innovative ideas of running social media campaigns using all available resources including external community.
Job specification:
· Proven track record of social media implantation and innovation, leading the way with creating and executing content banks in conjunction with the marketing officers of respective Business Units
· First-hand experience in creating and using social media tools.
· Reporting, analytics tracking and fostering growth in engagement rate and followers for both paid and organic activations
· Experience working in the field of new media from a content perspective, including design.Proven commitment to keeping up to date and the latest communication technologies.
· Minimum of a bachelor’s degree in communications, journalism, marketing, public relations, or related field required. Degree or degree sub-specialization in digital communications highly preferred.
· At least 3 years of relevant work experience is a must – preferably in interactive marketing or media.
· Relevant & proven experience across key social media sites.
· Experience working with cross-functional teams and external agencies.
· Familiarity with social media platforms.
· Ability to work in a fast-paced environment.
· Strong verbal and written communication skills
· Highly proficient computer skills
· Good networking skills and community connections
· Good written and verbal English is an absolute necessity
· Ability to use tools such as canva and cap cut for social media
Interested candidates can apply on our website: http://www.fortes.co/Careers
Job Type: Full-time
Salary: AED8,000.00 – AED12,000.00 per month
Ability to commute/relocate:
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