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Job Description
About Foodics Proudly voted the best place to work in 2021-2022, Foodics, one of the most promising SaaS companies in MENA, was founded in 2014 with headquarters in Riyadh and offices in the United Arab Emirates, Jordan, Kuwait, Egypt, Pakistan and Netherlands.We provide a cloud based point-of-sale SaaS ecosystem with tools that help F&B and retail businesses start, track and grow. Our customers use Foodics to accept payments, track inventory, monitor sales, process orders, digitize menus, manage employees, create analytics and smart reports, provide secure cloud storage and enable the integration of third party apps.Foodics? originated in Saudi and is undergoing rapid expansion across MENA, Pakistan and Africa, servicing over 20,000 stores. We pride ourselves on recognising and retaining talent while promoting creativity and efficiency, so we are constantly looking for people to help shape and be a part of our bright future!Our Purpose: To create a growth-accelerating platform that enables the restaurant ecosystem to achieve the most remarkable performanceOur Vision: To be the most trusted one-stop-shop software & financial platform for restaurantsOur Mission: to empower every person who contributes to the success of a restaurant business and provide finance to fuel its growthAbout the RoleWe are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.If you think you have what it takes to join a remarkable team and help build the next unicorn, hop on and apply now!Responsibilities
- Brief agencies on upcoming campaigns and follow up on different activities
- Plan & Implement the annual Marcom calendar in terms of digital campaigns, events, press conferences, activations, sponsorships and CSR
- Analyze leads funnel, marketing, and web behavioral data
- Identify key growth drivers, metrics, and opportunities to increase campaign performance
- Constantly develop and present insights from campaign learnings
- Develop and deploy digital strategies
- Able to create dashboards, data visualization reports
- Monitor and analyze digital scene, marketing and field trends
- Communicate and present to the department heads
- Work with Global team/functions across different Foodics offices
- Strategize, manage and schedule social media campaigns across multiple platforms
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
- Maintain partnerships with media agencies and vendors
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