JOB PURPOSE
The VP, Consumer Marketing – Elite is responsible for creating and executing consumer focused marketing plans across a portfolio of products within the Elite Target Segment, managing agency relationships and leading a team of creative marketers. The VP will have to inspire the team to work collaboratively across functions including creative, digital, and social, ops, research, analytics, activation and PR across all products. The role reports to the SVP Head of CBG Marketing.
ACCOUNTABILITIES:
Generic Accountability
Translate the vision for our products into consumer-focused marketing and communication plans.
Increase our position in the market with customer 1st focus, NPS improvement and digitization.
Steer and coach a team.
Develop a strategic approach on several topics in our current reality, with a focus on consumer insight driven campaigns.
Ability to deliver on executional excellence, managing projects on time and within budget
What to expect:
FAB offers a challenging position within a dynamic and business-oriented environment.
We are building an open, informal and personal marketing culture. Learning from one another is key. There is room for entrepreneurship and freedom to think and explore. Teamwork is essential. We offer attractive employment conditions and excellent training opportunities. Training for this role could include:
What we expect:
We expect delivery against agreed objectives and will equip with the tools to do so. The objectives will be agreed with the line manager. The legacy you leave is up to you. The KPI’s include:
Qualifications and Experience:
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