First Abu Dhabi Bank Looking for VP & Head of Sponsorship & Activation at Abu Dhabi ,  United Arab Emirates Full Time

Job Description

JOB PURPOSE:

• Identify and take ownership of a portfolio of sponsorships and partnerships that can deliver against the core brand value as well as business objectives.
• Responsible for the development and management of programmes that complement our aspiration to inspire FAB’s employees and communities to grow stronger.
• Responsible for the development and management of a strategic activation roadmap for the current portfolio sponsorship.
• Evaluate, recommend, and implement new sponsorship opportunities.
• Deliver activations that will create better engagement and brand visibility with defining metrics for engagement, brand equity and impact
• Champion FAB’s sponsorship portfolio across our partners, communities, and stakeholders.
• Lead a team of high performing individuals to deliver on FAB’s most valuable sponsorship investments.

ACCOUNTABILITIES:
Communicate the sponsorship and partnership activity to drive internal awareness and enhance engagement
Agree filtering/evaluation criteria for Sponsorship activities based on rationale, audience and objectives for pillars
Policies, Systems, Processes & Procedures
Follow all relevant departmental policies, processes, standard operating procedures, and instructions so that work is carried out in a controlled and consistent manner.
Demonstrate compliance to organisation’s values and ethics at all times to support the establishment of a value drive culture within the bank.
Manage and ensure effective implementation of functional policies, procedures and controls covering all areas of assigned department activity so that all relevant procedural/legislative requirements, fulfilled while delivering a quality, cost-effective service.
People Management
Maintain a positive, productive working relationship with other team members, being proactive, using own initiative and taking ownership of situations
Continuous Improvement
To embrace the voice, attitude, values and integrity of the Brand
Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.
Actively seeks personal development opportunities that supports the team’s careers progression within FAB
To deliver added value that can be leveraged across all marketing channels
Lead and execute year round programmes that complement our aspiration to inspire FAB’s employees and communities to grow stronger.
Develop effective relationships & maximise ROI ensuring there are clear on-going processes and benchmarks
Govern sponsorships and activations
Develop Sponsorship materials including contracts, proposals, presentations and reports.
Creatively use sponsorship assets to build tactical initiatives that will add genuine value to internal and external stakeholders.
Ensure brand and business message integration is clearly articulated in all aspects of sponsorship including on-site branding and activation.
Identify and manage a portfolio of sponsorships, partnerships and activations based on key business requirements and provide a range of assets, collateral and platforms to engage
members, staff and business partners throughout the year
Developing and presenting creative and bespoke partnership proposals.
Create and execute activation proposals that align with the banks strategy.
Manage all contractual rights and work with sponsors to deliver the agreed commercial benefits
Qualifications

• 12+ years experience in managing sponsorships and activation plans or a similar discipline.
• Experience at a regional sports agency is a preference.