JOB PURPOSE:
FAB’s Brand Strategy & Communications function is responsible for protecting and evolving the banks corporate reputation in the UAE and abroad. The function seeks to differentiate FAB through a strategic and integrated focus on branding, corporate communications, marketing, research and digital.
This role comes with a responsibility of understanding the mind-sets and capturing the imagination of consumers, investors, business leaders, media and key influencers in the market. The role leads a cross-functional team specialising in brand, marketing, digital and corporate communications, leading its development, driving new ideas and crucial day-to-day operations.
The team requires a strong understanding of online and offline platforms, strategies and market from web, mobile, apps, social media, traditional communications and media to content, research tools, analytics, while driving marketing automation and building strong relationships across the business internally as well as key partners, externally.
The role lobby’s and supports internal and external teams and group strategies to bake in the bank’s brand values and goals, which differentiates us in the marketplace, while effective communication ensures those values and goals are understood by key stakeholders and, any and all issues are addressed and resolved consistent with the goals and vision of the bank, driving awareness, consideration and share of voice (SOV) at home and abroad.
Key Accountabilities:
Core Accountabilities – Brand Strategy & Communications :
Other Key Responsibilities
People Management – for a large cross-functional team:
Budgeting and Financial Planning
Continuous Improvement
Policies, Systems, Processes, & Procedures
MIS and Reports
QUALIFICATIONS & EXPERIENCE:
Minimum Experience:
Knowledge, Skills, and Attributes:
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