Job Description
The VP, Marketing and Communications will join a new and dynamic team, working closely with the SVP, Head of Brand Strategy & communications, FAB and the Magnati leadership team to develop and evolve the brand and marketing strategy for Magnati in UAE, MENA and Africa. They will conduct thorough research (quantitative and qualitative) and benchmarking to ensure Magnati is well informed and positioned to target the right audience, through the right channels and with the right message.
The VP, Marketing and Communications will manage a team that will deliver comprehensive and end-to-end marketing, digital, brand and communications winning strategies to meet the needs of our clients, investors/shareholders, regulators, media, vendors, employees and communities.
This role will help to establish and evolve the brand and promote higher profitability and competitiveness positioning Magnati as the leader in the payments sector. As part of the research to help build the right foundations, this role will collect, analyse and present research and information to internal clients and external partners to ensure that opportunities are being identified as well as potential threats mitigated to establish, build and sustain Magnati as a market leading brand.
The VP, Marketing and Communications is responsible for the end-to-end management of relationships with our partners and internal clients. As the senior point of contact for our agencies, the VP, Marketing and Communications also co-ordinates the resources needed to service projects, build strategic digital and media (including performance) plans and balances the expectations of our stakeholders with the execution of creative and operational work.
They will be expected to play a positive role in our Group and support the team to plan and/or deliver the company’s marketing and communications initiatives, everything from rebranding, advertising/media planning, employee engagement, creative execution, digital and communications.
Activities:
Building a full funnel approach to create a sustainable engagement model and to ensure Magnati is established as a leading brand in the market by defining what success looks like over the next 1-3 years
Bringing new and innovate ideas to the leadership team to support the creation of a dynamic environment ensuring employees cultivate a culture that dreams big, makes it happen and moves together
Conducting thorough research and benchmarking exercises (internally and with agency support)
Qualitative and quantitative research
Taking a lead in Magnati’s planning process for marketing and advertising strategies
Supporting the team to provide the utmost level of client service (internal and external)
Liaising with stakeholders at a senior, junior and cross-functional level on a day-to-day basis
Promoting the expansion of the business with existing and new stakeholders
Defining and completing projects to a specific schedule and within an agreed budget
Managing expection of delivery with partners and internal stakeholders
Supporting the end-to-end tracking of all campaigns and creative/operational output
Leading the marketing research activities from concept to delivery
Using their relationship management skills to push stakeholders, and the agency, creatively and strategically
Conduct training programmes for employees to socialize the comms strategy, vision, mission and values as required to nurture and promote payments into possibilities
Qualifications
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