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Job Description
Synopsis
Let your career take off with the World’s Leading Airline, Etihad Airways. Work in the forefront of the aviation industry, with the airline that has reimagined the flying experience through its pioneering products and services.
If you would like to be involved in the beginning of a true transformational journey, now is the time to join our Revenue division and help shape our Digital & eCommerce function. We are looking for a Manager, Digital Sales & Activation to establish the Digital Sales & Activation Strategy driving revenues maximization and pushing digital channels to full potential and maximizing total basket value.
The Etihad Digital Sales team establishes the Overall Digital Sales budget and digital channel share targets, establishes and controls Market Digital Sales targets.
It drives Global and Local Campaign planning as well guarantees digital channel price competitiveness.
The position requires a thought leader to drive revenue targets to achieve Etihad digital sales channel share strategy, in a high-performance environment, and a culture committed to revenue growth.
Accountabilities
- Lead an onsite and virtual Digital Sales Activation team across all markets
- Define and control targets for digital sales, on a daily, weekly, monthly and annual budget cycle
- Define and control market contribution and opportunities on Digital Sales vs budget and market size and potential
- Benchmark and response on competitors actions, campaigns and positioning
- Definition, Execution and control on Global Campaign planning
- Definition, Execution and control on Local Campaign planning
- Delivering annual channel forecasts
- Establish with Ancillary and Loyalty teams targets on digital platforms
- Identifying & delivering new market opportunities and innovative solutions
Education & Experience
- Minimum 6+ years of related work experience
- Strategic experience in a fast paced digital sales environment
- Previous airline experience in managing a team and regional market sales
- Airline experience in a comparable role where you are coordinating activity across all sales Markets
- Airline experience in a comparable role where you are setting up Global and local Campaign plans
- Preferred knowledge or evidenced interest in digital environment.
- Good analytical and data exploration/exploitation capabilities
- Effective planning, organisational and time management skills
- Strong communication and influencing skills.
About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world’s leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.
Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.
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