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Job Description
Job Purpose Plan, project manage, and deliver cost effective and high-calibre marketing communications. Ensure all activity builds a consistent brand,communications and advertising identity that adheres to guidelines, while addressing brand and tactical campaign objectives set with agreed KPIs. Job Accountabilities – Identify tactical marketing and communication plans for assigned brand. This requires a deep understanding of the business requirements. – Ensure business achieves its customer acquisition targets. Shared responsibility for certain sales targets. – Develop and execute all the campaigns across all channels for assigned business, ensuring that overall campaign is of the right quality and is on budget. – Translate marketing briefs for agencies, and work with the agencies to develop campaign responses for business and Manager sign off. – Manage agencies during implementation of campaigns to ensure timely delivery and quality as per the agreed brief. Escalate any issues or concerns to the Manager. – Collaborate with assigned business areas in particular the commercial team. – Communicate effectively with Managers to ensure any variations or potential issues are recognised and understood, while retaining responsibility for independent execution upon sign off from the business and manager – Responsible for ensuring customer experience and brand is fully represented in campaigns across all touchpoints in all defined markets.
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