As a Digital Marketing Specialist, you will play a crucial role in planning, executing, and optimizing our digital marketing initiatives. You will be responsible for developing and implementing effective digital marketing strategies, managing online advertising campaigns, and ensuring our online presence aligns with our brand and business objectives.
Key Responsibilities:
. Develop and execute comprehensive digital marketing strategies to drive brand awareness, traffic, and conversions.
. Create and manage online advertising campaigns on various platforms, including Google Ads, Facebook, Instagram and LinkedIn.
. Conduct in-depth keyword research and analysis to optimize search engine marketing efforts (SEO/SEM).
. Monitor and analyze the performance of marketing campaigns, providing regular reports and insights.
. Create engaging and relevant content for digital channels.
. Stay up-to-date with the latest digital marketing trends and tools, implementing best practices in the field.
Qualifications:
. Bachelor’s degree in Marketing, Business, or a related field.
. Minimum of 3 years of experience in digital marketing in the UAE, with a track record of successful campaigns.
. Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Business Manager, and SEO/SEM tools.
. Strong analytical and problem-solving skills.
. Excellent communication and teamwork abilities.
. Knowledge of industry trends and a proactive approach to innovation.
. A passion for staying at the forefront of digital marketing developments.
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