Job Discription
Local Market Expertise:
Stay updated with the local market trends, cultural nuances, and customer behavior in the UAE.
Conduct competitor analysis within the UAE market to identify opportunities and threats.
Strategy Development:
Collaborate with the marketing team to develop UAE-specific digital marketing strategies aligned with business objectives.
Identify target audiences in the UAE and create buyer personas, considering the diverse population.
Content Creation and Localization:
Create and adapt digital content (e.g., website content, social media posts, email campaigns) that resonates with the UAE audience and adheres to local regulations and sensitivities.
Search Engine Optimization (SEO):
Optimize website content for relevant keywords and phrases to improve search engine rankings in the UAE.
Monitor and analyze local SEO performance and implement improvements.
Social Media Marketing:
Manage UAE-focused social media accounts, creating content calendars and engaging with the local community.
Utilize social media advertising platforms to target UAE audiences effectively.
Paid Advertising:
Plan and execute paid advertising campaigns (e.g., Google Ads, Facebook Ads) with a focus on the UAE market.
Monitor ad spend, ROI, and adjust campaigns for optimal performance.
Email Marketing:
Develop email marketing campaigns tailored to UAE subscribers, ensuring compliance with local email marketing regulations.
Analytics and Reporting:
Monitor and analyze key performance metrics (KPIs) to evaluate the effectiveness of digital marketing efforts in the UAE.
Provide regular reports and insights to stakeholders and make data-driven recommendations for improvements.
Compliance and Regulations:
Stay informed about UAE-specific digital marketing regulations and ensure all campaigns and content adhere to legal and cultural standards.
Candidate Requirement
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