Confidential Company Looking for Head of Marketing and Customer Experience in Riyadh, Saudi Arabia Full Time

Job Description
Share & implement campaign strategy, promotions, communication, P.R activities, branding & events for Body and crash repairs centres & guests to maximize the service market share and CPUS; Assist in service campaigns launching and responsible for body & paint after sales events and P.R activities through print and electronic media.Concede plans and execute all digital marketing campaigns through available channels (Owned Media, Paid Media and Earned media).Manage, plan and execute all digital marketing campaigns through available digital channels (Social Media, website and google ads)Responsible for the campaign brief details to the Advertising Agency for campaign Ad and selection of media channels booking and negotiations with the Agency including all the marketing promotion & campaign BTL materials with the agency.Monitor Pre & Post Campaign progress and activities at the centres with the coordination of ROGMs & Service Managers.Plan service product branding materials for all the service centres and maintain the standards of the brand I.D in the centres and promotion.Follow media monitoring (print & electronic) for competitors activities and for industry trends.Responsible of the events for internal associates GSO -training programs, campaign events and P.R release through print media.Implement strategies/tools for digital/online communications such as blogs, e-newsletters/e-publications, videos, and webinars.Oversee functionality of the organizationSocial Platforms and web site and content management system on a day-to-day basis, ensuring content is updated as needed and keeping within brand, messaging, and legal guidelines.Help develop and document best practices/guidelines for staff users/content contributorsCommunicate the campaign & product details to GSO Management, ROGMs, and Service Manager & F.O.D – Field operation dept.Communicate Campaign brief & present proposals for the agency & management for the campaign creative layouts and media selection and schedule.Discussion on the legal terms & conditions which are required for the campaign promotions & events with the legal Advisors team.Communicate & arrange all the P.R activities with the agency for after sales marketing campaigns by announcing in all major newspapers and any other channels.In collaboration with others, prepare campaign proposals to the best interest for customers & company.Follow up Campaigns performance/implementation with Agencies. Provides campaign reports, analysis and metricsReview and plan the required content for the social media channels and purpose required activates to achieve the agreed KPIsImplementation of the yearly Marketing plan & activities.Develop the brand strategy based on business direction and growth targets.Control the product and corporate branding as per the standards in campaign communication and in-shop branding materials.Responsible for preparing customer education, awareness reading material by preparing the campaign details & communication for the Service associates and GCC before campaign Launch.Managing of the customer experience on all journey type and across the different touch points.Deal with Legal Dept. for all the legal terms & conditions to launch a campaign.
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