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Job Description
– Develop, implement, and monitor the social media strategy to increase brand awareness, improve Marketing efforts and improve sales
– Ensure all social content is in line with content strategy, brand and goals of the business
– Manage social media channels (IG, FB, Snapchat, TikTok, YouTube, LinkedIn, WeChat, Little Red Booklet, Threads, Twitter)
– Create engaging, creative, innovative organic content for all social media channels to promote the omnichannel experience (photo & video, vlogs, IG & TikTok live shopping)
– Copywrite content that is informative and appealing towards all social media channels
– Create a Calendar for regularly scheduled posts
– Research and manage artists and accounts to drive growth and engagement for organic content partnerships
– Digital incremental activations to Marketing launches, brand launches and pop-ups to increase UGC and acquisition.
– Direct all in-store photoshoots towards any in-store opening or activations
– Ensure content is created for all new product deliveries and launches
– Manage the success of every social media campaign
– Manage the Influencer strategy to grow the channel organically
– Feed the content team with performance insights, actively promoting a growth culture in which the team is regularly looking for opportunities to optimise ideation, distribution, scheduling, and amplification of content within a rigorous, agile test and learn environment
– Ensure the on-time delivery of work and overall quality of execution in line with brand standards
– In collaboration with ecommerce team, lead and manage product showcase based on Trade needs
What you’ll need to succeed
– Ecommerce Background to be able to lead an omni-channel experience
– Superior knowledge in social media: trends, best practices, channels (Instagram, Facebook, Twitter, LinkedIn)
– Luxury fashion brand and product knowledge
– Confident, good at public speaking
– Autonomous & pro-active
What we can offer you
With us,you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employeediscounts.
We Invite All Applicants to Apply
It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.
We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.
