Chalhoub Group Looking for Marketing Project Lead Travel Retail- L’Occitane Group at United Arab Emirates Full Time

LEAD REGIONAL TRADE MARKETING

• Full accountability in the development, planning and execution of the Trade marketing strategy in line with Brand guidelines and Go-To-Market strategy in TR
• Responsible for the animations and events execution: planning, liaising, and coordinating with internal and external stakeholders for successful execution,
• Propose creative and engaging customer experience adapted to market needs. Driving omnichannel activation and maximizing online/offline synergy.
• Optimize all marketing resources available, and adapt them to regional needs to maximize promotional plan efficiency. Prepare tools for retailer presentations.
• Build the annual Gifting plan – GWP, Sampling – considering local needs and ensuring promo check.
• Ensure excellent POS execution in close collaboration with the Commercial and Retail team (VM, POSM)

MANAGE MARKETING EVENTS INCLUDING 360

• Drive the implementation of Outpost & HPP, PR events adapted to Regions/Operators to ensure maximum consumers engagement and conversion.
• Lead the regional marketing event pack and prepare the key assets, integrating all the launch information for the field team – across digital, social media and instore activations to merchandising
• Lead the briefs for the Concept & VM team to maximize brand image, customer centricity and SO Sales
• Maximize the seasonal initiatives: planning, coordination with Sales team,
• Implement post events analysis and keep a close eye on the competition to provide the global team a regular updates.

FORECAST MANAGEMENT AND BUDGET

• Responsible for the forecasting of trade touchpoints: gift-with-purchase and sampling, art of gifting, animation tools and seasonal initiatives.
• Support the Brand manager in the global budget planning and business review presentations.
• Manage the regional marketing budget to ensure key launches and initiatives are adequately supported, maximizing ROI.
• Analyze animation reports and sell-out performances to create insights that will help drive Trade marketing plan and Category strategy.

OTHERS

• Gather consumer insights, and shop performance and apply this knowledge into marketing decision-making
• Foster cooperation with regional domestic markets in order to accelerate the brand building exercise in the region and maximize omni-channel synergies,

What you’ll need to succeed

• Experience in 360 marketing withinTravel retail, minimum 3 years
• Good relationships with airports
• Middle East/GCC experience

What we can offer you

With us,you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employeediscounts. To view all our perks and benefits,

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.