Description:
The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Responsibilities
Identify target audiences, objectives and desired outcomes of marketing campaign
Research and develop marketing strategy, and evaluate success strategy
Develop content of marketing campaigns
Stay up-to-date on current marketing trends
Support and assist management of all marketing projects including resources with budget implications
Support the Line Manager in executing effective content management across all available channels, including website, social media, mobile marketing and partnership programs
Respond to customer postings as appropriate tackling any complaints and issues
Execution of all marketing activities for special events, and campaigns
Assist with and at times lead on-site photos shoots, live coverage and filming whilst ensuring all relevant administration duties are completed and approved
Monitor and support all social media activity
Be a brand champion ensuring all collateral conforms to agreed brand standards, using the right tone of voice and that content is compliant with brand guidelines
Support and identify opportunities with the Line Manager to grow and develop loyalty marketing activities
Qualifications
Bachelor’s degree in marketing or related field
2 – 3 years of relevant experience & in Food & Beverage field
Strong analytical, communication, time-management, flexible, fun at work, positive and creativity skills
Knowledge with basic graphics & other creatives
Knowledge with Social Media Platforms
Strong ability to focus on customer/market and take initiative Experience with social media
Friendly demeanour, positive and enthusiastic attitude with strong customer focus and able to work independently
Honesty, integrity, passion for hard work
Demonstrated self-starter, with excellent attention to detail
Creatively minded and has a thirst to work in marketing for the hospitality industry
Enjoys working collaboratively and is a key team player with a “can do” attitude and thrives on a challenge
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