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Description:
Support the British Council MENA communications team during a crucial time of transformational change, driving higher level of employee engagement across the MENA region. This role requires a high level of creative thinking as you’ll need to draft thought-provoking messages and stories which will work across multiple internal channels. This person will support the Regional Head of Communications in developing and realising a strategic plan for internal communications across the region. This includes day-to day channel and content management, coordinating communication activities, ensuring editorial quality, and measuring channels and content effectiveness. This role provides an opportunity to work within a diverse, complex organisation, working closely with stakeholders from different functions, teams and levels of the organisation – from the most senior to junior colleague.
Main Accountabilities
Develops and delivers high quality internal communications which keep colleagues informed and engaged with British Council MENA plans and activities.
Supports internal communications channels development, as guided by Regional Head of Communications.
Plans, implements and evaluates regional internal communications campaigns and activities, ensuring they support the Internal Communications strategy as part of overall Communications strategy.
Controls volume, flow and consistency of messaging – prioritising and scheduling communications to reduce duplication or message conflicts, and ensure maximum impact.
Effectively identifies and segments key internal audiences to enable effective message targeting.
Product, Programme and Service Development
Supports the management of the core areas of the regional intranet site in conjunction with the Regional Head of Communications and develops content that supports communications objectives.
Supports the Regional Head of Communications in developing existing and new internal communications channels in order to maximise their effectiveness including the regional intranet, emails, Yammer, events and briefings, video and publications.
Develops and manages frameworks, tools and templates for effective delivery of internal messaging.
Consultancy, analysis and problem solving
Builds an in-depth understanding of MENA operational context, opportunities, risks and challenges for internal communications and how those relate to wider organisational issues, ensuring internal communication plans and activities are based on insight and joined-up thinking.
Consults closely with internal customers and other stakeholders to understand current and future internal communications needs, then plan work accordingly to ensure the services and advice they provide meets those demands.
Subject/sector Expertise
Identifies and supports in making recommendations to senior managers for improvements to ways of working that enhance the effectiveness and efficiency of internal communications.
Makes internal communications recommendations which have a measurable impact on performance (e.g. efficiency, quality, reliability, mitigation of risk, productivity etc).
Provides expert professional internal communications advice, support and challenge to internal customers and other stakeholders.
Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.
Commercial & resource management
Conducts monthly and year-end reporting on progress against plan and deliverables and management of issues and risks.
Relationship & stakeholder management
Works effectively with Senior communications managers and regional/country leadership teams to embed internal communications planning and delivery.
Develops peer/personal networks within and outside the British Council to enhance own knowledge and expertise.
Proactively builds and maintains collaborative relationships with key stakeholders/business leads across MENA region, including FCDO colleagues.
Builds and maintains external networks to access, absorb and apply professional best practice back into the British Council’s approach to communications.
Leadership & management
Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives, analysing where additional resource and capacity is required to meet changing needs.
About You (essential Requirements For The Role)
Degree or professional qualification in communications, or demonstrable level of equivalent experience
English proficiency at C1 level.
Demonstrable experience in an internal communications role in a large and complex organisation
Deep understanding of internal communications strategy, planning and delivery
Demonstrable experience in managing multiple internal communications plans and projects simultaneously
Demonstrable technical expertise in working across and managing multiple internal communication channels and formats; online – intranet, internal newsletters, MS Teams Townhall events, offline- in-person events
Demonstrable experience in advising senior managers/programme leads on internal communications
