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Position: Digital Marketing Manager
Qualifications:
- Proven SEM experience
- Managing PPC campaigns across Google
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g., Google Analytics, AdWords)
- Up-to-date with the latest trends and best practices in SEM, SMM
- Excellent English communication skills
- Educational International Certificate
- Preferably Bachelor or Master Degrees abroad
Job Description:
- Plan and execute all digital marketing, including SEM, PPC, SMM, marketing database, email, social media and display advertising campaigns.
- Efficiently and proactively run PPC Google Search ads, display and remarketing ads
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Manage and lead a team of digital marketing executives
- Monitor Campaign budgets and distribute across platforms accordingly
- Prepare accurate reports on marketing campaign’s overall performance
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to maximize performance landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
Ideal Candidate has:
Google and Facebook certificates
