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Job Description
JOB DESCRIPTION
- To manage PPC, Display, Email, PR and Social Media campaigns.
- To execute performance marketing strategies based on commercial objectives and implement creative, cost-efficient campaigns to drive quality traffic and customers.
- To manage campaigns to retarget & acquire customers, as well as create performance campaigns to drive traffic & sales.
- To analyze performance, purchasing patterns and website traffic to understand the detailed performance and effectiveness of each campaign.
- To oversee all campaign optimizations to achieve efficiency & scale.
- To manage Pay Per Click Advertising, Real Time Bidding, Facebook Advertising, Mobile advertising & Affiliate Marketing.
- To define process with the brands to get access to brand imagery.
- To be responsible for the E-commerce Marketing Calendar and get input from the brands on their retail activities.
- To ensure Google Analytics and other reporting tools are properly set up.
- To brief Designer on Creative requirements.
- To develop customer journey and CRM strategy across all communication channels.
- To manage relationship with marketing agencies.
- To devise and implement Social Media strategy.
- To ensure all communications are on brand at all time.
- To maximize brand exposure.
- To constantly research on new developments within digital and formulate extensive testing plan, focusing & prioritizing scalable opportunities.
- To provide the business with top line Sales & Marketing reports
- To collaborate with external E-commerce partners on marketing plan and execution
- To ensure external partners are on brand with initiatives
- To report performance of marketing initiatives and report the same to internally
- To liaise with brand principals on marketing initiatives and sharing performance
- To build the marketing calendar every season and ensuring execution
