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Job Description
ABOUT THE COMPANY:
We are a global energy maritime logistics leader with a world-class asset base. We are the dedicated and vital logistics arm for ADNOC Group, providing mission critical and highly specialized services across ADNOCu2019s entire value chain. We also provide market-leading, cost-competitive maritime and logistics solutions to over 100 global customers and ship to more than 50 countries across the world.
As a global energy maritime logistics leader and the dedicated and vital logistics arm for ADNOC Group, we are driven to set the highest standards in shipping and maritime operations, pushing boundaries and pioneering new frontiers in sustainability. We are committed to delivering world-class solutions that are innovative and efficient, while always putting safety first
About the Job
Develop and implement ADNOC L&Su2019s digital communication strategies and plans, including enhancement of the corporate website and intranet, social media and other digital platforms to maximize reach and audience engagement, and meet key stakeholdersu2019 requirements, in line with the ADNOC Group Corporate Communication objectives.
Key Accountabilities
u2022 Coordinate with the external Communications manager in designing marketing and communication strategies for ADNOC brand and keeping abreast the social media needs and trends.
u2022 Define marketing plan for different social media platforms in line with the target corporate and consumer markets as identified by the organizational and sector strategy.
u2022 Evaluate and report the effectiveness of the campaigns carried out on different social media platforms and recommend corrective actions to be taken.
u2022 Trace the overall development in social and cultural trends on social media and recommend methods to enhance marketing.
u2022 Devise and develop effective strategies to address live and potential issues on social media which may impact ADNOCu2019s image in the short, medium and longer-term.
u2022 Actively promote and develop collaborative working relationships over different social media platforms, including coordinating appropriate and consistent responses to key issues which are in line with ADNOCu2019s policy.
u2022 Review, edit and approve content calendars and account strategies for all social media campaigns and accounts
u2022 Coordinate and work with the section manager on creating any Guidelines, strategies, policies needed for the section
u2022 Analyse, develop and deliver new functionalities and enhancements to the website and other digital services, including websites, microsites, emails, e-newsletters, SMS / MMS, etc. in order to optimize communication and enhances stakeholder engagement.
u2022 Analyse the trends and metrics related to public perception and social media coverage trends in order to continuously identify opportunities to enhance digital communications strategies and plans and improve ADNOCu2019s image online.
u2022 Identify trends and insights to optimize spend and performance based on the website and social media performance
u2022 Conduct digital content review and updates processes in order to ensure quality and relevance of content and collaborate with the content team to address issues.
u2022 Provide digital communications related advice to business and corporate functions, Company and assets, as deemed necessary, in order to develop and oversees the execution of integrated communications plans. Provide technical guidance and interventions for business and corporate functions in order to optimize and manage a wide-range of digital applications and platforms that support in meeting business objectives.
u2022 Measure and report performance on digital platforms including performance and social media channels and work accordingly to meet ADNOC L&S KPIu2019s and objectives
Minimum Requirements
u2022 Bacheloru2019s Degree in communications, digital communication, marketing or equivalent.
u2022 6 years of experience, in progressive and senior-level roles in digital communications. Preferably experience in a large-scale organization with complex and multi-sectorial business operations or experience working in various industries Sound knowledge of digital communication strategy development and implementation.
u2022 Good knowledge of a wide range of digital platforms including social media, websites, e-newsletters.
u2022 strategy and planning skills
u2022 Good knowledge in online advertising, Google Ad-words, Google Analytics, social media tools, SEO/SEM and any other relevant digital tool.
u2022 Good project management knowledge and ability to deliver web/digital projects within cross-functional teams.
u2022 Good understanding of information architecture, usability and site design.
u2022 Creative and innovative approach to communications with the ability to identify new ways of working and lead the change needed.
u2022 Ability to develop and maintain successful relationships with internal and external stakeholders.
u2022 Knowledge of ADNOCu2019s operations and various sectors, and ability to lead the delivery of tailored solutions in line with specific business requirements.
u2022 Good knowledge of market and using behavior analysis tools.
u2022 Strong written communications skills
